Jika di tandai sebagai spam - Revision history

Onnowpurbo: /* Summary: It's Not that Hard to Avoid Being Flagged As Spam */

2018-03-12T04:18:08Z

Summary: It's Not that Hard to Avoid Being Flagged As Spam

← Older revision		Revision as of 04:18, 12 March 2018
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	Font merah dan font ukuran besar terbukti menyebabkan masalah filter spam, meskipun tidak sesering masalah lainnya yang dicatat di sini. Sebagai aturan umum, sebaiknya hanya menggunakan font merah (pilih warna di luar merah), font judul utama lebih dari enam belas piksel atau kombinasi keduanya. Ada banyak pilihan desain yang masih memberi anda fleksibilitas yang besar tanpa menggunakan ukuran dan warna font tersebut.		Font merah dan font ukuran besar terbukti menyebabkan masalah filter spam, meskipun tidak sesering masalah lainnya yang dicatat di sini. Sebagai aturan umum, sebaiknya hanya menggunakan font merah (pilih warna di luar merah), font judul utama lebih dari enam belas piksel atau kombinasi keduanya. Ada banyak pilihan desain yang masih memberi anda fleksibilitas yang besar tanpa menggunakan ukuran dan warna font tersebut.

	==~~Summary~~: ~~It's Not that Hard to Avoid Being Flagged As~~ Spam==		==Ringkasan: Tidak Sulit Menghindar dari Penandaan Sebagai Spam==

	~~While getting into the~~ inbox ~~instead of the~~ spam or junk ~~folder often seems to be one of the biggest challenges of~~ email ~~marketing~~, ~~the truth is that it's just not that hard~~. ~~The single best solution will be to use an outsourced~~ email ~~marketing provider such as Comm100 so that you don't have to devote a team of experts to managing your sender reputation~~. ~~Regardless~~, ~~the simple solution is to use a good quality list of authorized contacts~~, ~~create quality~~ email ~~that doesn't read or look like~~ spam ~~and then provider users with content and offers that they will actually care about so that they don't mark you as~~ spam, ~~unsubscribe from your~~ email, ~~or just stop opening your emails~~.		Sementara masuk ke kotak inbox bukan folder spam atau junk sering kali tampaknya menjadi salah satu tantangan terbesar pemasaran email, kenyataannya adalah tidak sesulit itu. Solusi terbaik satu-satunya adalah menggunakan penyedia pemasaran email outsourcing sehingga anda tidak perlu mencurahkan tim ahli untuk mengelola reputasi pengirim anda. Apapun, solusi sederhananya adalah dengan menggunakan daftar kontak resmi yang berkualitas, buat email berkualitas yang tidak terbaca atau terlihat seperti spam dan kemudian pengguna penyedia konten dan penawaran yang benar-benar mereka sukai sehingga tidak menandai anda sebagai spam, berhenti berlangganan dari email anda, atau bahkan tidak mau membuka email anda.

Onnowpurbo: /* Minimize the Use of Red Fonts and Huge Headline Size Fonts */

2018-03-12T04:15:19Z

Minimize the Use of Red Fonts and Huge Headline Size Fonts

← Older revision		Revision as of 04:15, 12 March 2018
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	Sementara gambar merupakan bagian penting dari template email mana pun, semakin banyak gambar yang anda gunakan, anda mungkin mengalami masalah filter spam. Jika anda mengalami kesulitan membuat kotak inbox, maka salah satu langkah pertama yang ingin anda jelajahi adalah mengurangi jumlah gambar dalam template email anda.		Sementara gambar merupakan bagian penting dari template email mana pun, semakin banyak gambar yang anda gunakan, anda mungkin mengalami masalah filter spam. Jika anda mengalami kesulitan membuat kotak inbox, maka salah satu langkah pertama yang ingin anda jelajahi adalah mengurangi jumlah gambar dalam template email anda.

	==~~Minimize the Use of Red Fonts and Huge~~ Headline ~~Size Fonts~~==		==Kurangi Penggunaan Font Merah dan Huruf Besar di Headline==

	Red fonts and huge headline size fonts have also been shown to cause spam filter issues, though not as frequently as many of the other issues noted here. As a general rule, it's just a better idea to avoid using red fonts (pick an off-red color), huge headline fonts of more than sixteen pixels or a combination of both. There are plenty of design options that still give you great flexibility without using those font sizes and colors.

			Font merah dan font ukuran besar terbukti menyebabkan masalah filter spam, meskipun tidak sesering masalah lainnya yang dicatat di sini. Sebagai aturan umum, sebaiknya hanya menggunakan font merah (pilih warna di luar merah), font judul utama lebih dari enam belas piksel atau kombinasi keduanya. Ada banyak pilihan desain yang masih memberi anda fleksibilitas yang besar tanpa menggunakan ukuran dan warna font tersebut.

	==Summary: It's Not that Hard to Avoid Being Flagged As Spam==		==Summary: It's Not that Hard to Avoid Being Flagged As Spam==

	While getting into the inbox instead of the spam or junk folder often seems to be one of the biggest challenges of email marketing, the truth is that it's just not that hard. The single best solution will be to use an outsourced email marketing provider such as Comm100 so that you don't have to devote a team of experts to managing your sender reputation. Regardless, the simple solution is to use a good quality list of authorized contacts, create quality email that doesn't read or look like spam and then provider users with content and offers that they will actually care about so that they don't mark you as spam, unsubscribe from your email, or just stop opening your emails.		While getting into the inbox instead of the spam or junk folder often seems to be one of the biggest challenges of email marketing, the truth is that it's just not that hard. The single best solution will be to use an outsourced email marketing provider such as Comm100 so that you don't have to devote a team of experts to managing your sender reputation. Regardless, the simple solution is to use a good quality list of authorized contacts, create quality email that doesn't read or look like spam and then provider users with content and offers that they will actually care about so that they don't mark you as spam, unsubscribe from your email, or just stop opening your emails.

Onnowpurbo: /* Avoid Emails that Are One Large Image: Minimize Images Overall */

2018-03-11T10:48:00Z

Avoid Emails that Are One Large Image: Minimize Images Overall

← Older revision		Revision as of 10:48, 11 March 2018
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	Aturan dasar praktisnya adalah memahami kata-kata dan jenis bahasa yang kebanyakan spam filter di penyedia layanan email akan mempertimbangkan kemungkinan junk mail. Kemudian tulislah dengan cara yang tidak memasukkan kata atau gaya itu. Ini mungkin berarti Anda perlu berpikir sedikit lebih keras saat menulis salinan anda, namun usaha itu akan sia-sia saat anda menekan kotak inbox. Lagi pula, tidak masalah seberapa persuasif kata "free" dengan pelanggan anda jika mereka tidak pernah benar-benar melihat emailnya.		Aturan dasar praktisnya adalah memahami kata-kata dan jenis bahasa yang kebanyakan spam filter di penyedia layanan email akan mempertimbangkan kemungkinan junk mail. Kemudian tulislah dengan cara yang tidak memasukkan kata atau gaya itu. Ini mungkin berarti Anda perlu berpikir sedikit lebih keras saat menulis salinan anda, namun usaha itu akan sia-sia saat anda menekan kotak inbox. Lagi pula, tidak masalah seberapa persuasif kata "free" dengan pelanggan anda jika mereka tidak pernah benar-benar melihat emailnya.

	==~~Avoid Emails that Are One Large Image~~: ~~Minimize Images Overall~~==		==Hindari Email dengan Gambar Besar: Minimalkan Gambar Secara Keseluruhan==

	~~Emails that are one large image have a high chance of being flagged as~~ spam ~~if you don't already have a good sender reputation~~. ~~Using a large image to encompass the entire~~ email ~~is a frequent trick of email spammers~~. ~~If the entire content of your~~ email ~~is in an image~~ file, ~~then the~~ email ~~spam filters have nothing to spider in terms of content and can't figure out if your message is junk or not~~. ~~We've all seen emails get delivered to our inbox that are one large image~~. ~~However~~, ~~your~~ deliverability ~~chances decrease if your~~ email ~~is one big image~~. ~~As we noted earlier~~, ~~even if you hit the~~ inbox, ~~your conversion percentage will be decreased as well~~.		Email yang merupakan satu gambar besar memiliki peluang tinggi untuk ditandai sebagai spam jika anda belum memiliki reputasi pengirim yang baik. Menggunakan gambar besar untuk mencakup keseluruhan email adalah tipuan spam spammer yang sering. Jika seluruh konten email anda ada dalam file gambar, maka filter spam email tidak ada sangkut-paut dalam hal konten dan tidak dapat mengetahui apakah pesan anda sampah atau tidak. Kita semua pernah melihat email dikirim ke kotak masuk kita yang merupakan satu gambar besar. Namun, kemungkinan deliverability anda menurun jika email anda adalah satu gambar besar. Seperti yang telah kami catat sebelumnya, bahkan jika anda menekan kotak inbox, persentase konversi anda akan berkurang juga.

	~~While images are an important part of any~~ email ~~template~~, ~~the more images you use the more you may experience~~ spam ~~filter issues~~. ~~If you are having a difficult time making it into the~~ inbox, ~~then one of the first steps you'll want to explore is to reduce the number of images in your~~ email ~~template~~.		Sementara gambar merupakan bagian penting dari template email mana pun, semakin banyak gambar yang anda gunakan, anda mungkin mengalami masalah filter spam. Jika anda mengalami kesulitan membuat kotak inbox, maka salah satu langkah pertama yang ingin anda jelajahi adalah mengurangi jumlah gambar dalam template email anda.

	==Minimize the Use of Red Fonts and Huge Headline Size Fonts==		==Minimize the Use of Red Fonts and Huge Headline Size Fonts==

Onnowpurbo: /* Write Content that Isn't Full of Spam Words */

2018-03-11T10:44:46Z

Write Content that Isn't Full of Spam Words

← Older revision		Revision as of 10:44, 11 March 2018
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	Sebagai praktik terbaik bisnis, anda harus mempertahankan kontrol dan kepemilikan atas penggunaan domain anda. Namun, ini menjadi lebih penting lagi jika anda mengandalkan pemasaran email sebagai bagian penting dari strategi pemasaran anda.		Sebagai praktik terbaik bisnis, anda harus mempertahankan kontrol dan kepemilikan atas penggunaan domain anda. Namun, ini menjadi lebih penting lagi jika anda mengandalkan pemasaran email sebagai bagian penting dari strategi pemasaran anda.

	==~~Write Content that Isn't Full of~~ Spam ~~Words~~==		==Tulis Konten yang Tidak Penuh dengan Kata-kata Spam==

	~~This rule, as well, may seem fairly obvious~~. ~~However~~, ~~you'd be surprised how many emails are sent daily and then end up in the~~ spam or junk ~~folder because they were loaded down with words like~~ "free" or "~~credit~~.~~" Writing content for~~ email ~~marketing can be a very specific process that's not different from writing for a~~ Search Engine Optimization ~~page in the fact that you need to write to a certain algorithm~~. ~~There are many free~~ online ~~tools that will scan your~~ email ~~content and give you a score or a color-coded~~ rating ~~regarding the likelihood that you will be flagged as~~ spam. ~~While these tools are imperfect~~, ~~they can give you a red flag if you are clearly in the danger zone~~.		Aturan ini juga tampaknya cukup jelas. Namun, anda akan terkejut berapa banyak email yang dikirim setiap hari dan kemudian berakhir di folder spam atau junk karena dimuat dengan kata-kata seperti "free" atau "credir". Menulis konten untuk pemasaran email bisa menjadi proses yang sangat spesifik yang tidak berbeda dengan penulisan untuk halaman Search Engine Optimization (SEO) karena Anda perlu menulis ke algoritma tertentu. Ada banyak alat online gratis yang akan memindai konten email anda dan memberi anda nilai atau rating kode warna berkenaan dengan kemungkinan anda akan ditandai sebagai spam. Sementara alat ini tidak sempurna, mereka bisa memberi anda bendera merah jika anda berada dalam zona bahaya.

	~~The basic rule of thumb is to understand the words and types of language that most~~ email ~~service provider spam filters will consider likely~~ junk mail. ~~Then simply write in a manner that doesn't incorporate those words or style~~. ~~It may mean that you need to think a little harder while writing your copy~~, ~~but that effort will be worth it when you hit the~~ inbox. ~~After all~~, ~~it doesn't matter how persuasive the word~~ "free" ~~would be with your subscribers if they never actually see the email~~.		Aturan dasar praktisnya adalah memahami kata-kata dan jenis bahasa yang kebanyakan spam filter di penyedia layanan email akan mempertimbangkan kemungkinan junk mail. Kemudian tulislah dengan cara yang tidak memasukkan kata atau gaya itu. Ini mungkin berarti Anda perlu berpikir sedikit lebih keras saat menulis salinan anda, namun usaha itu akan sia-sia saat anda menekan kotak inbox. Lagi pula, tidak masalah seberapa persuasif kata "free" dengan pelanggan anda jika mereka tidak pernah benar-benar melihat emailnya.

	==Avoid Emails that Are One Large Image: Minimize Images Overall==		==Avoid Emails that Are One Large Image: Minimize Images Overall==

Onnowpurbo: /* Kontrol Penggunaan Domain Anda */

2018-03-11T10:20:52Z

Kontrol Penggunaan Domain Anda

← Older revision		Revision as of 10:20, 11 March 2018
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	Karena penyedia layanan email telah memperketat algoritma di masa lalu untuk melacak IP pengirim tidak hanya tetapi juga nama domainnya, penting bagi anda untuk melindungi nama domain anda supaya tidak mendapatkan reputasi pengirim yang buruk. Anda mungkin menjalankan program email yang benar-benar sah, namun jika anda memiliki mitra afiliasi, mitra periklanan, atau bahkan pesaing berbahaya yang mengirim pesan spam massal menggunakan domain anda, Anda bisa menemukan diri anda dalam daftar hitam. Bagaimana anda melindungi dari hal ini?		Karena penyedia layanan email telah memperketat algoritma di masa lalu untuk melacak IP pengirim tidak hanya tetapi juga nama domainnya, penting bagi anda untuk melindungi nama domain anda supaya tidak mendapatkan reputasi pengirim yang buruk. Anda mungkin menjalankan program email yang benar-benar sah, namun jika anda memiliki mitra afiliasi, mitra periklanan, atau bahkan pesaing berbahaya yang mengirim pesan spam massal menggunakan domain anda, Anda bisa menemukan diri anda dalam daftar hitam. Bagaimana anda melindungi dari hal ini?

	~~To a certain degree~~, ~~you can't~~. ~~After all~~, ~~you can only act upon what you know~~, ~~and it's possible that many anonymous people are sending~~ email ~~referencing your~~ domain ~~name as the sender~~. ~~What you can do is protect against this so that you're able to stop it when it does occur and discourage it when possible~~?		Sampai tingkat tertentu, anda tidak bisa. Setelah semua, anda hanya dapat bertindak atas apa yang anda tahu, dan mungkin saja banyak orang anonim mengirim email yang merujuk nama domain anda sebagai pengirimnya. Apa yang dapat anda lakukan adalah melindungi diri dari hal ini sehingga anda dapat menghentikannya bila hal itu terjadi dan mencegahnya bila memungkinkan?

	* ~~Be sure that your~~ domain ~~and company name are protected and trademarked as needed~~		* Pastikan bahwa nama domain dan perusahaan anda dilindungi dan diberi merek dagang.
	* ~~Be sure to include terms in any affiliate deals or advertising deals regarding the use of your brand or~~ domain in email ~~marketing campaigns~~		* Pastikan untuk menyertakan persyaratan dalam transaksi afiliasi atau penawaran iklan terkait penggunaan merek atau domain anda dalam kampanye pemasaran email

	~~As a business best practice~~, ~~you should want to maintain control and ownership of the use of your~~ domain. ~~However~~, ~~this becomes even more important if you are relying in any way on~~ email ~~marketing as a significant part of your marketing strategy~~.		Sebagai praktik terbaik bisnis, anda harus mempertahankan kontrol dan kepemilikan atas penggunaan domain anda. Namun, ini menjadi lebih penting lagi jika anda mengandalkan pemasaran email sebagai bagian penting dari strategi pemasaran anda.

	==Write Content that Isn't Full of Spam Words==		==Write Content that Isn't Full of Spam Words==

Onnowpurbo at 10:18, 11 March 2018

2018-03-11T10:18:19Z

← Older revision		Revision as of 10:18, 11 March 2018
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			Dalam mengirimkan eMail pemasaran / beriklan, dengan memberikan easy-to-use dan easy-to-spot unsubscribe link, anda bisa mengurangi keluhan spam secara signifikan.

			==Kelola Subyek Subjek Anda==

	~~providing an easy-to-use and easy-to-spot unsubscribe link~~, ~~you can reduce~~ spam ~~complaints significantly~~.		Kalimat subjek akan menjadi penentu besar kemampuan email anda masuk ke kotak inbox. Kami sebelumnya telah membahas bahwa itu adalah tiga puluh lima sampai lima puluh karakter pertama dari baris subjek email yang pengguna lihat. Kenyataannya adalah bahwa anda tidak boleh menulis kalimat subjek email yang secara signifikan lebih panjang dari itu karena semakin panjang kalimat subjek email anda, semakin besar kemungkinan itu akan ditandai sebagai spam.

	~~==Manage Your Subject Line==~~		Untuk tujuan pengendalian spam, anda hanya ingin mengingat tiga aturan utama:

	~~Subject line will be a huge determinant to your email's ability to get into the inbox~~. ~~We've previously discussed that it's the first thirty-five to fifty characters of an~~ email ~~subject line that users see~~. ~~The reality is that you should not write an email subject line that is significantly longer than that because the longer your email subject line is, the more likely it would be flagged as~~ spam.		* Lebih pendek lebih baik! (Tapi tidak kurang dari lima atau enam kata)
			* Jangan mengandalkan kata-kata yang disertakan dalam daftar "spam word".
			* Hindari penggunaan semua huruf besar atau karakter khusus di email anda. Mereka mungkin berakhir sehingga anda ditandai sebagai spam.

	~~Earlier in this book~~, ~~we devoted an entire section to writing subject lines~~. ~~For the purposes of spam control, you'll just want to remember three primary rules:~~		Anda bisa lolos dengan menggunakan "spam word" di kalimat subjek anda jika anda memiliki reputasi pengirim yang hebat dan menggunakannya dengan moderasi. Namun, jika pengujian email anda masuk ke folder spam atau junk dan anda memiliki kata spam di baris subjek anda; hal pertama yang harus anda lakukan adalah menghapusnya.

	* Shorter is better! (But not less than five or six words)		==Kontrol Penggunaan Domain Anda==
	* Don't rely on words that are included in the "spam words" list in the next section of this book.
	* Avoid using all caps or special characters in your email. They may end up resulting in having you flagged as spam.

	You can get away with using "spam words" in your subject line if you have a great sender reputation and use them with moderation. However, if your test email goes to the spam or junk folder and you have a spam word in your subject line; your first test fix should be to remove it.		Karena penyedia layanan email telah memperketat algoritma di masa lalu untuk melacak IP pengirim tidak hanya tetapi juga nama domainnya, penting bagi anda untuk melindungi nama domain anda supaya tidak mendapatkan reputasi pengirim yang buruk. Anda mungkin menjalankan program email yang benar-benar sah, namun jika anda memiliki mitra afiliasi, mitra periklanan, atau bahkan pesaing berbahaya yang mengirim pesan spam massal menggunakan domain anda, Anda bisa menemukan diri anda dalam daftar hitam. Bagaimana anda melindungi dari hal ini?

	~~==Control the Use of Your Domain==~~

	~~Because~~ email ~~service providers have tightened up algorithms in the recent past to track not only sender~~ IP ~~but also the domain name~~, ~~it's important that you protect your~~ domain ~~name from getting a bad sender reputation~~. ~~You may be running a perfectly legitimate~~ email ~~program~~, ~~but if you have affiliate partners~~, ~~advertising partners~~, ~~or even malicious competitors that send mass~~ spam ~~messages using your~~ domain, ~~you could find yourself on the blacklist~~. ~~How do you protect against this~~?

	To a certain degree, you can't. After all, you can only act upon what you know, and it's possible that many anonymous people are sending email referencing your domain name as the sender. What you can do is protect against this so that you're able to stop it when it does occur and discourage it when possible?		To a certain degree, you can't. After all, you can only act upon what you know, and it's possible that many anonymous people are sending email referencing your domain name as the sender. What you can do is protect against this so that you're able to stop it when it does occur and discourage it when possible?

Onnowpurbo at 09:23, 11 March 2018

2018-03-11T09:23:13Z

← Older revision		Revision as of 09:23, 11 March 2018
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	providing an easy-to-use and easy-to-spot unsubscribe link, you can reduce spam complaints significantly.		providing an easy-to-use and easy-to-spot unsubscribe link, you can reduce spam complaints significantly.
	Manage Your Subject Line
			==Manage Your Subject Line==

	Subject line will be a huge determinant to your email's ability to get into the inbox. We've previously discussed that it's the first thirty-five to fifty characters of an email subject line that users see. The reality is that you should not write an email subject line that is significantly longer than that because the longer your email subject line is, the more likely it would be flagged as spam.		Subject line will be a huge determinant to your email's ability to get into the inbox. We've previously discussed that it's the first thirty-five to fifty characters of an email subject line that users see. The reality is that you should not write an email subject line that is significantly longer than that because the longer your email subject line is, the more likely it would be flagged as spam.
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	Earlier in this book, we devoted an entire section to writing subject lines. For the purposes of spam control, you'll just want to remember three primary rules:		Earlier in this book, we devoted an entire section to writing subject lines. For the purposes of spam control, you'll just want to remember three primary rules:

	Shorter is better! (But not less than five or six words)		* Shorter is better! (But not less than five or six words)
	Don't rely on words that are included in the "spam words" list in the next section of this book.		* Don't rely on words that are included in the "spam words" list in the next section of this book.
	Avoid using all caps or special characters in your email. They may end up resulting in having you flagged as spam.		* Avoid using all caps or special characters in your email. They may end up resulting in having you flagged as spam.

	You can get away with using "spam words" in your subject line if you have a great sender reputation and use them with moderation. However, if your test email goes to the spam or junk folder and you have a spam word in your subject line; your first test fix should be to remove it.		You can get away with using "spam words" in your subject line if you have a great sender reputation and use them with moderation. However, if your test email goes to the spam or junk folder and you have a spam word in your subject line; your first test fix should be to remove it.
	Control the Use of Your Domain
			==Control the Use of Your Domain==

	Because email service providers have tightened up algorithms in the recent past to track not only sender IP but also the domain name, it's important that you protect your domain name from getting a bad sender reputation. You may be running a perfectly legitimate email program, but if you have affiliate partners, advertising partners, or even malicious competitors that send mass spam messages using your domain, you could find yourself on the blacklist. How do you protect against this?		Because email service providers have tightened up algorithms in the recent past to track not only sender IP but also the domain name, it's important that you protect your domain name from getting a bad sender reputation. You may be running a perfectly legitimate email program, but if you have affiliate partners, advertising partners, or even malicious competitors that send mass spam messages using your domain, you could find yourself on the blacklist. How do you protect against this?
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	To a certain degree, you can't. After all, you can only act upon what you know, and it's possible that many anonymous people are sending email referencing your domain name as the sender. What you can do is protect against this so that you're able to stop it when it does occur and discourage it when possible?		To a certain degree, you can't. After all, you can only act upon what you know, and it's possible that many anonymous people are sending email referencing your domain name as the sender. What you can do is protect against this so that you're able to stop it when it does occur and discourage it when possible?

	Be sure that your domain and company name are protected and trademarked as needed		* Be sure that your domain and company name are protected and trademarked as needed
	Be sure to include terms in any affiliate deals or advertising deals regarding the use of your brand or domain in email marketing campaigns		* Be sure to include terms in any affiliate deals or advertising deals regarding the use of your brand or domain in email marketing campaigns

	As a business best practice, you should want to maintain control and ownership of the use of your domain. However, this becomes even more important if you are relying in any way on email marketing as a significant part of your marketing strategy.		As a business best practice, you should want to maintain control and ownership of the use of your domain. However, this becomes even more important if you are relying in any way on email marketing as a significant part of your marketing strategy.
	Write Content that Isn't Full of Spam Words
			==Write Content that Isn't Full of Spam Words==

	This rule, as well, may seem fairly obvious. However, you'd be surprised how many emails are sent daily and then end up in the spam or junk folder because they were loaded down with words like "free" or "credit." Writing content for email marketing can be a very specific process that's not different from writing for a Search Engine Optimization page in the fact that you need to write to a certain algorithm. There are many free online tools that will scan your email content and give you a score or a color-coded rating regarding the likelihood that you will be flagged as spam. While these tools are imperfect, they can give you a red flag if you are clearly in the danger zone.		This rule, as well, may seem fairly obvious. However, you'd be surprised how many emails are sent daily and then end up in the spam or junk folder because they were loaded down with words like "free" or "credit." Writing content for email marketing can be a very specific process that's not different from writing for a Search Engine Optimization page in the fact that you need to write to a certain algorithm. There are many free online tools that will scan your email content and give you a score or a color-coded rating regarding the likelihood that you will be flagged as spam. While these tools are imperfect, they can give you a red flag if you are clearly in the danger zone.
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	The basic rule of thumb is to understand the words and types of language that most email service provider spam filters will consider likely junk mail. Then simply write in a manner that doesn't incorporate those words or style. It may mean that you need to think a little harder while writing your copy, but that effort will be worth it when you hit the inbox. After all, it doesn't matter how persuasive the word "free" would be with your subscribers if they never actually see the email.		The basic rule of thumb is to understand the words and types of language that most email service provider spam filters will consider likely junk mail. Then simply write in a manner that doesn't incorporate those words or style. It may mean that you need to think a little harder while writing your copy, but that effort will be worth it when you hit the inbox. After all, it doesn't matter how persuasive the word "free" would be with your subscribers if they never actually see the email.

	Avoid Emails that Are One Large Image: Minimize Images Overall		==Avoid Emails that Are One Large Image: Minimize Images Overall==

	Emails that are one large image have a high chance of being flagged as spam if you don't already have a good sender reputation. Using a large image to encompass the entire email is a frequent trick of email spammers. If the entire content of your email is in an image file, then the email spam filters have nothing to spider in terms of content and can't figure out if your message is junk or not. We've all seen emails get delivered to our inbox that are one large image. However, your deliverability chances decrease if your email is one big image. As we noted earlier, even if you hit the inbox, your conversion percentage will be decreased as well.		Emails that are one large image have a high chance of being flagged as spam if you don't already have a good sender reputation. Using a large image to encompass the entire email is a frequent trick of email spammers. If the entire content of your email is in an image file, then the email spam filters have nothing to spider in terms of content and can't figure out if your message is junk or not. We've all seen emails get delivered to our inbox that are one large image. However, your deliverability chances decrease if your email is one big image. As we noted earlier, even if you hit the inbox, your conversion percentage will be decreased as well.

	While images are an important part of any email template, the more images you use the more you may experience spam filter issues. If you are having a difficult time making it into the inbox, then one of the first steps you'll want to explore is to reduce the number of images in your email template.		While images are an important part of any email template, the more images you use the more you may experience spam filter issues. If you are having a difficult time making it into the inbox, then one of the first steps you'll want to explore is to reduce the number of images in your email template.
	Minimize the Use of Red Fonts and Huge Headline Size Fonts
			==Minimize the Use of Red Fonts and Huge Headline Size Fonts==

	Red fonts and huge headline size fonts have also been shown to cause spam filter issues, though not as frequently as many of the other issues noted here. As a general rule, it's just a better idea to avoid using red fonts (pick an off-red color), huge headline fonts of more than sixteen pixels or a combination of both. There are plenty of design options that still give you great flexibility without using those font sizes and colors.		Red fonts and huge headline size fonts have also been shown to cause spam filter issues, though not as frequently as many of the other issues noted here. As a general rule, it's just a better idea to avoid using red fonts (pick an off-red color), huge headline fonts of more than sixteen pixels or a combination of both. There are plenty of design options that still give you great flexibility without using those font sizes and colors.
	Summary: It's Not that Hard to Avoid Being Flagged As Spam

			==Summary: It's Not that Hard to Avoid Being Flagged As Spam==

	While getting into the inbox instead of the spam or junk folder often seems to be one of the biggest challenges of email marketing, the truth is that it's just not that hard. The single best solution will be to use an outsourced email marketing provider such as Comm100 so that you don't have to devote a team of experts to managing your sender reputation. Regardless, the simple solution is to use a good quality list of authorized contacts, create quality email that doesn't read or look like spam and then provider users with content and offers that they will actually care about so that they don't mark you as spam, unsubscribe from your email, or just stop opening your emails.		While getting into the inbox instead of the spam or junk folder often seems to be one of the biggest challenges of email marketing, the truth is that it's just not that hard. The single best solution will be to use an outsourced email marketing provider such as Comm100 so that you don't have to devote a team of experts to managing your sender reputation. Regardless, the simple solution is to use a good quality list of authorized contacts, create quality email that doesn't read or look like spam and then provider users with content and offers that they will actually care about so that they don't mark you as spam, unsubscribe from your email, or just stop opening your emails.

Onnowpurbo: Created page with " providing an easy-to-use and easy-to-spot unsubscribe link, you can reduce spam complaints significantly. Manage Your Subject Line Subject line will be a huge determinant t..."

2018-03-10T01:17:48Z

Created page with " providing an easy-to-use and easy-to-spot unsubscribe link, you can reduce spam complaints significantly. Manage Your Subject Line Subject line will be a huge determinant t..."

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providing an easy-to-use and easy-to-spot unsubscribe link, you can reduce spam complaints significantly.
Manage Your Subject Line

Subject line will be a huge determinant to your email's ability to get into the inbox. We've previously discussed that it's the first thirty-five to fifty characters of an email subject line that users see. The reality is that you should not write an email subject line that is significantly longer than that because the longer your email subject line is, the more likely it would be flagged as spam.

Earlier in this book, we devoted an entire section to writing subject lines. For the purposes of spam control, you'll just want to remember three primary rules:

Shorter is better! (But not less than five or six words)
Don't rely on words that are included in the "spam words" list in the next section of this book.
Avoid using all caps or special characters in your email. They may end up resulting in having you flagged as spam.

You can get away with using "spam words" in your subject line if you have a great sender reputation and use them with moderation. However, if your test email goes to the spam or junk folder and you have a spam word in your subject line; your first test fix should be to remove it.
Control the Use of Your Domain

Because email service providers have tightened up algorithms in the recent past to track not only sender IP but also the domain name, it's important that you protect your domain name from getting a bad sender reputation. You may be running a perfectly legitimate email program, but if you have affiliate partners, advertising partners, or even malicious competitors that send mass spam messages using your domain, you could find yourself on the blacklist. How do you protect against this?

To a certain degree, you can't. After all, you can only act upon what you know, and it's possible that many anonymous people are sending email referencing your domain name as the sender. What you can do is protect against this so that you're able to stop it when it does occur and discourage it when possible?

Be sure that your domain and company name are protected and trademarked as needed
Be sure to include terms in any affiliate deals or advertising deals regarding the use of your brand or domain in email marketing campaigns

As a business best practice, you should want to maintain control and ownership of the use of your domain. However, this becomes even more important if you are relying in any way on email marketing as a significant part of your marketing strategy.
Write Content that Isn't Full of Spam Words

This rule, as well, may seem fairly obvious. However, you'd be surprised how many emails are sent daily and then end up in the spam or junk folder because they were loaded down with words like "free" or "credit." Writing content for email marketing can be a very specific process that's not different from writing for a Search Engine Optimization page in the fact that you need to write to a certain algorithm. There are many free online tools that will scan your email content and give you a score or a color-coded rating regarding the likelihood that you will be flagged as spam. While these tools are imperfect, they can give you a red flag if you are clearly in the danger zone.

The basic rule of thumb is to understand the words and types of language that most email service provider spam filters will consider likely junk mail. Then simply write in a manner that doesn't incorporate those words or style. It may mean that you need to think a little harder while writing your copy, but that effort will be worth it when you hit the inbox. After all, it doesn't matter how persuasive the word "free" would be with your subscribers if they never actually see the email.

Avoid Emails that Are One Large Image: Minimize Images Overall

Emails that are one large image have a high chance of being flagged as spam if you don't already have a good sender reputation. Using a large image to encompass the entire email is a frequent trick of email spammers. If the entire content of your email is in an image file, then the email spam filters have nothing to spider in terms of content and can't figure out if your message is junk or not. We've all seen emails get delivered to our inbox that are one large image. However, your deliverability chances decrease if your email is one big image. As we noted earlier, even if you hit the inbox, your conversion percentage will be decreased as well.

While images are an important part of any email template, the more images you use the more you may experience spam filter issues. If you are having a difficult time making it into the inbox, then one of the first steps you'll want to explore is to reduce the number of images in your email template.
Minimize the Use of Red Fonts and Huge Headline Size Fonts

Red fonts and huge headline size fonts have also been shown to cause spam filter issues, though not as frequently as many of the other issues noted here. As a general rule, it's just a better idea to avoid using red fonts (pick an off-red color), huge headline fonts of more than sixteen pixels or a combination of both. There are plenty of design options that still give you great flexibility without using those font sizes and colors.
Summary: It's Not that Hard to Avoid Being Flagged As Spam

While getting into the inbox instead of the spam or junk folder often seems to be one of the biggest challenges of email marketing, the truth is that it's just not that hard. The single best solution will be to use an outsourced email marketing provider such as Comm100 so that you don't have to devote a team of experts to managing your sender reputation. Regardless, the simple solution is to use a good quality list of authorized contacts, create quality email that doesn't read or look like spam and then provider users with content and offers that they will actually care about so that they don't mark you as spam, unsubscribe from your email, or just stop opening your emails.